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Sends server events through Meta’s Conversions API.
metaAds.sendConversionEvents sends server events through Meta’s Conversions API.
import { automation, onDashboardRun } from "automate.ax"
import { metaAds } from "automate.ax/meta-ads"
export default automation("Send conversion events", () => {
onDashboardRun({ title: "Send conversion events" })
const result = metaAds.sendConversionEvents({
pixelId: "pixel-id",
events: [
{
eventName: "Purchase",
eventTime: 1700000000,
actionSource: "website",
userData: { em: ["sha256-email"] },
customData: { currency: "USD", value: 49.99 },
},
],
})
// Use result in the next advertising, reporting, or delivery operation.
})
eventId for browser/server deduplication and testEventCode while validating. Optional second argument { account } selects a static project account binding.
Returns the accepted event count, messages, and Meta trace ID. Identical event IDs are replay-safe.